Privacy Policy

Noga Uri Lesser Ltd., Company No. 516225836 (hereinafter: the “Company”), respects the privacy of users of the website of the “Uri Lesser” project located at 2 Uri Lesser St., Tel Aviv (hereinafter: the “Website”) https://urilesser2.com/.

This Privacy Policy is intended to explain what information may be collected in the course of using the Website, for what purposes the Company uses it, how the information is stored and protected, in what cases it may be transferred to other parties, and what rights are available to users under applicable law.

Use of the Website and the submission of details through it are subject to this Policy. If you do not agree to this Policy, you are requested to refrain from submitting personal information through the Website.

1. Data Controller

The controller of the information collected through the Website is:

Noga Uri Lesser Ltd.
Company No. 516225836
11 HaBarzel St., Tel Aviv
Email for privacy enquiries: lior@noga-group.co.il

The Company may be assisted by affiliated companies, suppliers and service providers acting on its behalf, in accordance with business need and applicable law.

2. What Information Is Collected?

When details are submitted on the Website, including through the “Contact Us” form, the following information may be collected:

• Name;
• Telephone number;
• Email address;
• As well as technical information collected automatically in the course of using the Website, such as IP address, browser type, device type, browsing times and similar technical information, to the extent actually collected through the Website, the Website servers, or measurement and analytics tools.

The Company does not request sensitive personal information through the contact form, such as medical information, financial information or other sensitive information, unless expressly stated and subject to applicable law.

Personal information that is not required in order to receive the service or to make contact should not be submitted through the Website.

3. Purposes of Collection and Use of Information

Information submitted through the Website may be used by the Company, among other things, for the following purposes:

1. Contacting the user following their enquiry;
2. Providing information regarding the “Uri Lesser 2” project;
3. Handling enquiries, clarifications and requests;
4. Managing and tracking leads and prospective customers;
5. Coordinating further handling by the sales and marketing teams;
6. Improving the Website, the user experience and the manner in which content is presented;
7. Measurement, analysis and monitoring of Website activity and marketing campaigns, to the extent such tools are operated on the Website;
8. Sending marketing, promotional or commercial information, to the extent permitted by law and to the extent the required consent has been given;
9. Compliance with legal requirements, instructions of competent authorities, orders and legal proceedings;
10. Protecting the Company’s rights and legitimate interests.

4. Submitting Details Through the Contact Form

The user is not obliged to provide personal information; however, without providing the details required in the form, it may not be possible to get back to them or to handle their enquiry.

When submitting details on the Website, the user must provide information that is correct, complete and accurate, as required.

The Company may use the details provided in order to respond to the enquiry and for the further handling of the enquiry, in accordance with the purposes set out in this Policy and with applicable law.

5. Lead Management and Use of a CRM System

Details received through the Website may be stored and transferred for management in a CRM system used by the Company for managing leads, enquiries and contact with prospective customers.

The Company uses a CRM system known as “Sechel” (שכל) for the purpose of lead management.

Access to information in the CRM system is granted to authorised parties in accordance with business need and their role, and this may include granting access to an external marketing company acting on the Company’s behalf for the purposes of handling leads, marketing and promoting the project.

The Company will act so that suppliers and service providers with access to the information use it in accordance with applicable law, the relevant agreements and the Company’s instructions.

6. Disclosure of Information to Third Parties

The Company does not sell the personal information collected through the Website to third parties.

However, the Company may transfer or allow access to the information, to the extent required for its activity, to parties such as:

• Providers of computing, hosting and CRM systems;
• Technology service providers;
• Marketing and advertising companies acting on the Company’s behalf;
• Suppliers and service providers required for the operation of the Website and the management of leads;
• Professional advisers acting on the Company’s behalf, as required;
• Competent authorities, where there is a legal obligation or authority to disclose the information;
• Additional third parties, to the extent required in order to protect the Company’s rights or in accordance with applicable law.

Any such transfer of information will be carried out in accordance with the purposes for which the information was collected, in accordance with applicable law and to the extent required.

7. Use of Cookies and Analytics Tools

The Website may use cookies and similar technologies for the purposes of operating the Website, securing it, measuring activity, improving the user experience and tailoring marketing activity.

The Website uses, or may use, tools provided by Google and advertising and measurement tools provided by Meta, including by means of Google Tag Manager and/or Meta Pixel, to the extent such tools are actually operated on the Website.

These tools may enable the collection of technical and statistical information regarding the manner of use of the Website, as well as the measurement of marketing activity and campaigns.

Information collected by means of these tools may also be subject to the privacy policies of the relevant providers.

The user may, depending on the type of browser and device used, block or delete cookies through the browser settings. However, blocking certain cookies may affect the functioning of the Website or some of the services offered through it.

8. Advertising and Marketing

The Company may use information provided to it in order to make commercial or marketing contact, subject to applicable law and to the consent requirements applicable to the relevant type of communication.

In cases where consent is required for sending advertising material or a marketing approach, the Company will act to obtain appropriate consent.

The Company may use contact details for communication relating to an enquiry initiated by the user, including where such communication is required for the further handling of the enquiry, all in accordance with applicable law.

The user may request to stop receiving marketing communications in accordance with the opt-out mechanism offered to them and subject to applicable law.

9. Data Retention

The Company does not determine in advance a uniform retention period for all types of information.

Information may be retained for as long as it is required for the purposes for which it was collected, including lead management and handling, management of business relationships, documentation of enquiries, protection of the Company’s rights, compliance with legal requirements, or for the realisation of other legitimate purposes, in accordance with applicable law.

When the information is no longer required for these purposes, the Company will act to delete it or to reduce its use, in accordance with the law and the circumstances.

10. Information Security

The Company takes reasonable and customary measures intended to protect the information under its control against unauthorised access, unauthorised use, loss, alteration or disclosure.

Among other things, the Company makes use of security measures, access controls and technological and organisational mechanisms appropriate to the nature of the information, the scope of activity and the level of risk.

Access to information in the Company’s systems is restricted to those authorised for that purpose in accordance with need and their role.

That said, no information system or transmission of information over the internet can be absolutely secured, and therefore the Company cannot guarantee absolute immunity from intrusion, malfunction or an information security incident.

The Company will act in accordance with the obligations applicable to it in the event of an information security incident, in accordance with applicable law.

11. User Rights Regarding the Information

Subject to applicable law, the user may be entitled to review personal information concerning them held by the Company, and to request its correction if the information is incorrect, incomplete, unclear or out of date.

In appropriate cases and in accordance with applicable law, it is also possible to request the deletion of the information or the cessation of its use for certain purposes.

Requests concerning personal information may be sent to: lior@noga-group.co.il

The Company may request reasonable details in order to identify the applicant and to verify their entitlement to receive the information or to have the requested action carried out.

The Company will handle requests in accordance with applicable law and the time periods prescribed therein.

12. Links to Other Websites

The Website may include links to websites, services or platforms of third parties.

This Privacy Policy does not apply to the manner in which those third parties collect or process information, and the Company is not responsible for their privacy policies or information security practices.

It is recommended to review the privacy policy of every website or service to which the user proceeds.

13. Minors

The Website is not intended for the deliberate collection of information from children or minors.

If the Company becomes aware that personal information of a minor has been collected in a manner that does not comply with applicable law, the Company will act in accordance with the circumstances and with applicable law.

14. Transfer of Information Outside Israel

The Company may make use of service providers whose systems or servers may be located outside Israel.

In the event of a transfer of information outside Israel, the Company will act in accordance with the provisions of law applicable to the transfer of information outside Israel, including the relevant arrangements concerning information security and the transfer of information between countries.

15. Changes to the Privacy Policy

The Company may update this Privacy Policy from time to time, among other things due to a change in the activity of the Website, a change in technological systems, a change in legal requirements or a change in the manner of collecting and processing information.

The updated version of the Privacy Policy will be published on the Website and will bear the date of the last update.

16. Contact Us

For questions, requests or enquiries concerning this Policy, the manner of use of information or user rights, you may contact:

Noga Uri Lesser Ltd.
Company No. 516225836
11 HaBarzel St., Tel Aviv
Email: lior@noga-group.co.il

The Company will examine every enquiry and act in accordance with applicable law.

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This document is an English translation of the Company’s Privacy Policy, provided for convenience only. In the event of any discrepancy between this translation and the Hebrew version, the Hebrew version shall prevail.